Maybe you’re finding it hard to recruit. Perhaps you want to tap into new markets. No doubt you want a recruitment strategy that will work not just tomorrow, but for years to come. Hopefully you’re keen to reflect your customer base and represent the community you operate within. And you certainly want to boost your bottom line.
All of these are sound reasons for increasing the diversity of your workforce. Already many major companies are determined to reap the benefits of diversity initiatives.
Diversity helps you to:
- Understand your customers better, offer better services and develop more relevant products (Halifax Building Society increased profits by £130,000 at six branches trialing an older workforce).
- Move into new markets and reach a wider range of new customers.
- Break into overseas markets.
- Become more creative and innovative.
- Find and retain a skilled, versatile workforce which is more responsive to your needs – particularly if it’s also local with shorter travel to work times.
- Create a more inclusive working environment, motivate your staff and boost productivity.
- Win larger public and private sector contracts, which are increasingly being awarded on the basis of non-financial criteria such as diversity.
- Significantly lower staff turnover and the associated costs of recruiting new staff (Nationwide Building Society saved £7million in staff turnover costs by widening the recruitment age).
Go 
